Have you been strolling through a mall or town center when suddenly you are in the middle of a group of people singing or dancing? If so, you may have been flash mobbed. Flash mobs have been around for several years but are steadily gaining popularity as both a way to celebrate an occasion and a way to market a company’s products to others. The idea of a flash mob was first developed in China. Vendors would be approached by a group of buyers so a bulk price could be negotiated. This reduced prices for the entire group since negotiating as an individual would usually result in a higher purchase price.
Flash mobs gained notoriety and popularity when they moved out of mainland China and into Europe and the United States. What began as a way to use collective bargaining to reduce purchase costs became a way to get a message across to the populace or to celebrate a special event. Flash Mob America is one of the largest and most successful flash mob companies in the world. Their skilled production staff and enthusiastic mob participants help make any event a rousing success.
The technical definition of a flash mob is a group of people who suddenly come together in a public place. They perform some type of program, usually a dance or song and then just as quickly disperse. The purpose of the mob could denote anything from a surprise celebration of an anniversary to the release of a studio album. Communication to mob members is usually through some type of social media.
Flash mobs are generally not involved in political demonstrations or protests. The first flash mob took place in New York City at a Macy’s. The organizers staged the participants at four Manhattan bars and then communicated with them via text and email on the next steps. This helped keep the arrival time and destination a surprise until right before the event. This first flash mob had 130 people gathering in the rug department of the store. Flash mobs began as a social experiment and have become a mainstream marketing and event technique.
Flash mobs are a popular way to create a unique experience. There have been proposals of marriage, anniversary celebrations, and baby announcements. Flash mobs are also used to simply entertain the surrounding public, such as flash mob where the participants all sing Christmas songs or perform Irish dancing.
Unfortunately, enterprising individuals have also used flash mobs as a means of performing a crime. These individuals will use the flash mob as a diversion to what is really happening. This use of the flash mob has given it a bad name in some areas. Most of the time, flash mobs are fun and entertaining and excellent at grabbing the public’s attention.
The perfect flash mob seems to appear out of nowhere. People just suddenly begin dancing or singing and then just as suddenly disappear. Flash Mob America can make your celebration or event a fun time. Just give them a call to see what they can offer.
Visit Flash Mob America’s website here – http://www.flashmobamerica.com/who-we-are/